The ‘Barbie’ storm is raging at the box office. The pink and trendy world of Barbie has captured hearts worldwide. The film’s box office earnings reflect its success, with it already grossing over $1 billion globally. This announcement comes from Warner Bros., the film’s distributor.
In the midst of this, director Greta Gerwig, the mastermind behind ‘Barbie,’ has set a new record. She is now the first female director whose film has touched the $1 billion milestone in revenue.
The success of the ‘Barbie’ movie within the Barbie and Openheimer craze was somewhat unexpected. This movie has created its own independent space. While this box office success is monumental, it was not entirely unforeseen.
Media analyst Paul Dargaravelian from Comscore commented, “I’ve been in this profession for the past 30 years. Calling the trend or craze of Barbie or Barbieheimer a complete surprise and unanticipated is a bit of an understatement.” He suggests that due to inflation, only a handful of movies in the past have reached the $1 billion mark.
Warner Bros. was responsible for the distribution of the ‘Barbie’ movie. This massive success of the film worldwide has created a frenzy surrounding it in various big markets, including England, Mexico, and Australia. Since its release in those regions, the film has generated the highest revenue in the box office. This information has been reported by the prominent box office tracking site, Mojo.
Even in the world’s second-largest market, China, the film has made an exceptional profit. China has a strong demand for movies like ‘Transformers,’ ‘Fast and Furious,’ and Marvel superhero films. On the other hand, ‘Barbie’ has also managed to captivate the audience there because it is considered a popular toy. This perspective is shared by Michael Berry, the director of the Center for Chinese Studies.